Friloop – Branding & Website
Friloop – Branding & Website
Friloop – Branding & Website
Year
2025
Year
2025
Year
2025
Type
Branding & Web Design
Type
Branding & Web Design
Type
Branding & Web Design
Timeframe
5 weeks
Timeframe
5 weeks
Timeframe
5 weeks
Overview
Overview
Overview
Iarso Bureau partnered with Friloop, an emerging collective of freelancers, to establish a cohesive brand identity and digital presence. We crafted a minimalist visual system and built a responsive Framer site that showcases their services, highlights team expertise, and inspires client trust.
Iarso Bureau partnered with Friloop, an emerging collective of freelancers, to establish a cohesive brand identity and digital presence. We crafted a minimalist visual system and built a responsive Framer site that showcases their services, highlights team expertise, and inspires client trust.
Iarso Bureau partnered with Friloop, an emerging collective of freelancers, to establish a cohesive brand identity and digital presence. We crafted a minimalist visual system and built a responsive Framer site that showcases their services, highlights team expertise, and inspires client trust.
/01
/01
/01
Challenge
Challenge
Challenge
Friloop had no unified visual identity or website—just individual portfolios. They needed a professional, scalable platform to present their collaborative services and convert visitors into project inquiries.
Friloop had no unified visual identity or website—just individual portfolios. They needed a professional, scalable platform to present their collaborative services and convert visitors into project inquiries.
Friloop had no unified visual identity or website—just individual portfolios. They needed a professional, scalable platform to present their collaborative services and convert visitors into project inquiries.
/02
/02
/02
Approach
Approach
Approach
Brand Workshop: Conducted a rapid discovery session to define values—collaboration, clarity, craftsmanship—then distilled them into a simple logo and color palette.
Visual System: Established typography and layout rules for consistency across web and social touchpoints.
Framer Development: Built a fully responsive site with clear service pages, team profiles, and CTAs for email and WhatsApp inquiries.
Content & SEO: Crafted concise copy and integrated basic SEO to boost organic visibility.
Brand Workshop: Conducted a rapid discovery session to define values—collaboration, clarity, craftsmanship—then distilled them into a simple logo and color palette.
Visual System: Established typography and layout rules for consistency across web and social touchpoints.
Framer Development: Built a fully responsive site with clear service pages, team profiles, and CTAs for email and WhatsApp inquiries.
Content & SEO: Crafted concise copy and integrated basic SEO to boost organic visibility.
Brand Workshop: Conducted a rapid discovery session to define values—collaboration, clarity, craftsmanship—then distilled them into a simple logo and color palette.
Visual System: Established typography and layout rules for consistency across web and social touchpoints.
Framer Development: Built a fully responsive site with clear service pages, team profiles, and CTAs for email and WhatsApp inquiries.
Content & SEO: Crafted concise copy and integrated basic SEO to boost organic visibility.
/03
/03
/03
Results
Results
Results
The work strengthened the client’s visual presence, improved user engagement, and laid the groundwork for long-term growth across platforms.
The work strengthened the client’s visual presence, improved user engagement, and laid the groundwork for long-term growth across platforms.
The work strengthened the client’s visual presence, improved user engagement, and laid the groundwork for long-term growth across platforms.
Increase in client inquiries
+50 %
+50 %
Reduction in bounce rate
–20 %
–20 %
/04
/04
/04
This project was about unifying a collective of freelancers under a single, coherent brand and digital platform—melding versatile expertise with strategic minimalism to create a scalable, trust-inspiring web presence for Friloop.
This project was about unifying a collective of freelancers under a single, coherent brand and digital platform—melding versatile expertise with strategic minimalism to create a scalable, trust-inspiring web presence for Friloop.
This project was about unifying a collective of freelancers under a single, coherent brand and digital platform—melding versatile expertise with strategic minimalism to create a scalable, trust-inspiring web presence for Friloop.
Brand & Digital Strategy
Team Iarso
UX/UI & Visual Design
Team Iarso
Web development
Team Iarso
Brand & Digital Strategy
Team Iarso
UX/UI & Visual Design
Team Iarso
Web development
Team Iarso
Brand & Digital Strategy
Team Iarso
UX/UI & Visual Design
Team Iarso
Web development
Team Iarso
Brand Identity & Web Development
La Esquina – Online Ordering
La Esquina Food’s vibrant street-food offerings needed a fresh digital presence. We crafted a dynamic Framer site with interactive menus and seamless ordering—bringing the energy of the markets into every click.
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