La Esquina – Online Ordering
La Esquina – Online Ordering
La Esquina – Online Ordering
Year
2025
Year
2025
Year
2025
Type
Brand Identity & Web Development
Type
Brand Identity & Web Development
Type
Brand Identity & Web Development
Timeframe
4 weeks
Timeframe
4 weeks
Timeframe
4 weeks
Overview
Overview
Overview
La Esquina Food teamed up with Iarso Bureau to bring their authentic street-food experience online. We created a vibrant yet minimal brand system and built a Framer-powered site with seamless ordering and menu browsing—capturing the spirit of their kitchen in a sleek digital format.
La Esquina Food teamed up with Iarso Bureau to bring their authentic street-food experience online. We created a vibrant yet minimal brand system and built a Framer-powered site with seamless ordering and menu browsing—capturing the spirit of their kitchen in a sleek digital format.
La Esquina Food teamed up with Iarso Bureau to bring their authentic street-food experience online. We created a vibrant yet minimal brand system and built a Framer-powered site with seamless ordering and menu browsing—capturing the spirit of their kitchen in a sleek digital format.
/01
/01
/01
Challenge
Challenge
Challenge
As a popular local eatery, La Esquina had no unified visual identity or online ordering. Customers relied on phone calls or in-person visits. Our mission was to craft a cohesive brand presence and a mobile-first ordering platform that feels as fresh as their ingredients.
As a popular local eatery, La Esquina had no unified visual identity or online ordering. Customers relied on phone calls or in-person visits. Our mission was to craft a cohesive brand presence and a mobile-first ordering platform that feels as fresh as their ingredients.
As a popular local eatery, La Esquina had no unified visual identity or online ordering. Customers relied on phone calls or in-person visits. Our mission was to craft a cohesive brand presence and a mobile-first ordering platform that feels as fresh as their ingredients.
/02
/02
/02
Approach
Approach
Approach
Brand System: Developed a bold color palette inspired by street-food culture, paired with clean typography and hand-drawn icon accents.
Interactive Menu: Designed a Framer site featuring a dynamic, filterable menu and high-res food imagery to tempt every visitor.
Seamless Ordering: Integrated a lightweight ordering widget (via Webflow Commerce) for instant checkout—desktop and mobile-optimized.
Performance & SEO: Fine-tuned Core Web Vitals, lazy-loading images, and on-page SEO so La Esquina ranks for “best street food” searches locally.
Brand System: Developed a bold color palette inspired by street-food culture, paired with clean typography and hand-drawn icon accents.
Interactive Menu: Designed a Framer site featuring a dynamic, filterable menu and high-res food imagery to tempt every visitor.
Seamless Ordering: Integrated a lightweight ordering widget (via Webflow Commerce) for instant checkout—desktop and mobile-optimized.
Performance & SEO: Fine-tuned Core Web Vitals, lazy-loading images, and on-page SEO so La Esquina ranks for “best street food” searches locally.
Brand System: Developed a bold color palette inspired by street-food culture, paired with clean typography and hand-drawn icon accents.
Interactive Menu: Designed a Framer site featuring a dynamic, filterable menu and high-res food imagery to tempt every visitor.
Seamless Ordering: Integrated a lightweight ordering widget (via Webflow Commerce) for instant checkout—desktop and mobile-optimized.
Performance & SEO: Fine-tuned Core Web Vitals, lazy-loading images, and on-page SEO so La Esquina ranks for “best street food” searches locally.
/03
/03
/03
Results
Results
Results
The work strengthened the client’s visual presence, improved user engagement, and laid the groundwork for long-term growth across platforms.
The work strengthened the client’s visual presence, improved user engagement, and laid the groundwork for long-term growth across platforms.
The work strengthened the client’s visual presence, improved user engagement, and laid the groundwork for long-term growth across platforms.
Increase in online orders
+150 %
+150 %
Reduction in bounce rate
–40 %
–40 %
/04
/04
/04
This project blends vibrant brand expression with seamless functionality—transforming La Esquina’s street-food essence into an inviting, high-performance digital ordering experience.
This project blends vibrant brand expression with seamless functionality—transforming La Esquina’s street-food essence into an inviting, high-performance digital ordering experience.
This project blends vibrant brand expression with seamless functionality—transforming La Esquina’s street-food essence into an inviting, high-performance digital ordering experience.
Brand Strategy & Identity
Team Iarso
Visual & UX/UI Design
Team Iarso
Web Development & Integration
Team Iarso
Brand Strategy & Identity
Team Iarso
Visual & UX/UI Design
Team Iarso
Web Development & Integration
Team Iarso
Brand Strategy & Identity
Team Iarso
Visual & UX/UI Design
Team Iarso
Web Development & Integration
Team Iarso
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